![]() ![]() If it was a loaf of bread, you might want to show a chopping board, knife, or butter, which would help Google understand that this is a loaf of bread. For example, a bicycle can include more abstract things like sunsets or mountains, so it also helps to consider those. If you have images with text in them, ensure the camera can understand them the right way around.Īnother thing is that Google can understand entities that include many things. Remember that Google cannot understand text backwards - not currently, anyway. You need to consider your standard with image optimisation when preparing your images, but also think about other elements. Sometimes it’s shopping information as well. You might get back a video, a Featured Snippet, or whatever is appropriate for that particular query. Search engines can also return not just images but any kind of content. Visual search allows users to understand the world without necessarily knowing what a thing is called. Sometimes, you’re looking at something, you don’t know what it’s called and can’t search for it with words, so you have to describe it. Their visual search recognition tools can parse different information about that image to give the user even more holistic information in ways that would be impossible to type out if you were doing so manually. You might take a picture of a loaf of bread, and they might say ‘this is a baguette’, ‘sourdough’, or ‘a pretzel’. Essentially, someone would take a photo of a loaf of bread, and Google will use their various tools and image recognition abilities to understand that image. Visual search is about images, visuals, recognition, and image recognition. Those will help users find you if they enter the text you’ve attached - or some text similar to some of the cues you’ve added to your image attributes. image search is just a valuable part of the former, and image search SEO tactics are a valuable part of visual search optimisation, but they do different things.įor example, if you are preparing a photo of a loaf of bread for image search, you will be entering image search attributes, like alt tags, file titles, file size, etc. Preparing for visual search doesn’t mean preparing for image search because many people think it is the same thing. I expect that, in 2023, it will evolve even further. “Visual search has evolved quite significantly during the course of 2022. Which search engine are we talking about Pinterest, Google image search something else? Crystal says: “My number one SEO tip for 2023 is to prepare your images for visual search.” ![]()
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