![]() ![]() The same goes for stilted terms like "synergy", "innovative solution" and "utilize". Instead, write out what you mean to say and say it the way you would if you were speaking with another person. The takeaway? Don't rely on these conventions to fall back on. ![]() "The downside of this lack of language diversity is obvious: releases that are boring, unengaging, and thus ignored." "It’s no surprise that an inoffensive phrase like 'Company X is pleased to announce' makes it into so many press releases I’d be willing to bet that it’s baked right into some of the document templates itself in the key announcement section," writes Chris. – which sounds about right given the number of clickthroughs these press releases look to have received – five clicks on average (with a median of zero).
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